Invest in us

Dailysqueezer is European startup that is building a personal to-do manager that actively helps users to manage their tasks so they have more time to get things done.

We are currently seeking micro-investors for early stage funding. We are asking for €1,000 to €5,000 investments in return for an equity stake in the future company. Find all details below. If you want to invest, or have any questions, feel free to contact us.


Investment Summary

Sought: €50,000

Equity Offered: 10%

42%

Funded: 42%

Offer Ends: Finished

 Highlights

  • Dailysqueezer builds on a simple idea with a radical result: help busy users to manage their tasks so they get more time to actually do things.
  • The global market for personal productivity is huge and there is lots of competition. But all products align across two strategies: team collaboration or ease of use.
  • Nobody seems to be addressing the needs of individual power-users. This could represent an untapped market niche with millions of potential users.
  • Research shows there is a high user dissatisfaction with current products which suggests users would pay for the right tool.
  • Dailysqueezer is a relatively simple software to develop. It can break-even with a very modest user base.
  • Raised funds will be used to release a public beta and gain initial user traction.
  • Early stage investments such as this can be extremely profitable but may also involve risks like the loss of capital.

Idea

A to-do manager that not only stores your tasks but also knows what’s going on with them. It actually helps you manage them, so you have more time to get stuff done or just for yourself.

Current personal task managers have a very reduced utility. This is because they focus exclusively on providing basic task storage and have no functionality whatsoever to help manage the task load. So as the number of tasks they hold increases they quickly become useless, as evidenced by the low adoption and high abandonment rate, and fragmentation of this market.

We are developing a new type of to-do manager for really busy people (i.e. power-user with hundreds of tasks). A tool that actually helps to manage this task load and not just store it. This basic idea is very simple: make the tool aware of the actual situation of each task. The tool then uses this information to helps users focus on what is relevant and takes care of what isn’t. The result is radical: becoming more productive as the user has more time to work on his/her tasks and needs less to manage them.

Market

We are addressing an untapped global market niche of millions of users that don’t have the tool they need.

Personal productivity is currently a very hot topic and has millions of enthusiasts. A few facts: Wunderlist, the leading free to-do app has over 10 million users. Lifehacker the top personal productivity website has over 26 million unique visitors per month. And the top leader in the personal productivity market Evernote -the note taking app- has over 100 million users . Moreover, iPhone market fragmentation data alone suggests potential market could be above 100 million users of which up to a 25% could be of power-users, leaving a total addressable market of around 50 million users. That figure can only increase when adding Android and the desktop market figures.

The vast majority of tools in this market focus either on simplicity or on team collaboration as their product strategy. Neither approach is adequate for individual power-users like white collar freelancers or liberal professionals who manage hundreds of tasks but are not part of a team. They need help managing their lists, but current tools simply don’t address their needs. We seem to have found an untapped market niche.

 Business Model

Frustrated customers will pay for the right solution. Even in a free market

A very distinctive feature of the personal productivity market is high user dissatisfaction as evidenced by the low adoption rate and market fragmentation we mentioned above. Most people still use pen and paper as their preferred task management tool. And practically all of them have previously tried and quit one or more personal productivity tools  So while the personal productivity market is largely dominated by free tools, our initial thought is that most of these frustrated users would be willing to engage into a pay model if provided with the right tool.

Moreover, Dailysqueezer is a relatively simple software product that will not take millions to develop. We could break-even at just 20,000 paying users which seems like quite an attainable goal given our market size. This in turn would allow us to grow without the need of recurring VC funding. However our definitive business model is also something we will need to develop and adjust along the way.

 Team

Javier Aragones
Founder and CEO

IT engineer with a 20 year experience in performance improvement related areas such as UX/UI design, technical training and development, or process management.

Giuseppe Aiello
Founder and CTO

13 year career in web development, former lecturer at Instituto Europeo di Design and partner and CTO at Fleka interactive design studio.

Intentalo Startups
Accelerating partner

A Madrid based startup educational program that favors a selected few approach. Founded by Claudio Feijoo, a widely recognized IT scholar and business innovator, and Sergio Ramos, Managing Director at Noon Venture.

 Progress

  • Conceptual design 
  • Functional specification: user stories and visual mockups 
  • Prototype development
  • Early stage funding
  • Product-market fit validation
  • Restricted beta
  • Public beta
  • Full commercial release

 Use of Proceedings

Our goal: Public beta release and initial user traction

We plan to use the funds raised to complete and release our public beta within a year. The final goal is to gain enough initial user traction as to attract additional funding for commercial release. Raised funds will be used for staff and operational expenses approximately as follows:

  • 50% – Software development
  • 25% – Marketing research and development
  • 25% – Community development

 Investment

Early stage funding

We have looked at several ways of funding. Professional investors based at Spain and Italy currently avoid early stage investment as could be somehow be expected of our more immature startup scenes. They have however encouraged us to seek them once we can prove user traction. And as a product that requires a certain habit-formation and involves a more analytical purchase process, Dailysqueezer does not have much of a crowdfunding appeal. The next best thing is this restricted micro-funding campaign addressing our dear 3Fs: Friends, Family and Fools.

Risks

Early stage investments can be extremely profitable with return multipliers between x10 and x100 in 5 years. But they may also involve significant risks. These include the loss of capital if the company fails, investment illiquidity (you won’t be able to sell the investment) for a period of time. And finally, there is the risk of dilution of your equity if the startup raises more capital later on (which most successful businesses need to do). In any case your rate of dilution would be identical to that of all other stakeholders. It is strongly recommended that early stage invests are made as part of a diversified investment portfolio.

Legal form

If you decide to invest, you will be purchasing shares in the Dailysqueezer partnership which is a private entity created as a vessel for business incorporation in the near future. The partnership is governed by a private agreement.

Cession of Political Rights

By purchasing shares of the Dailysqueezer partnership you will agree to transfer your voting rights to the partnership’s management until the business is finally incorporated under new, specific regulations. Unless we do this, all new stakeholders will be required to vote and managing the partnership will become close to impossible. Additionally, the cession of political rights is usual at early stage investment to facilitate eventual venture capital funding.